As the HMPIC (Head Marketing Person in Charge) of several wine brands and business entities (Clos LaChance, Vegan Vine,Hayes Valley, MommyJuice, Cougar Juice, Bay Area Bottling, and CK Vines to be exact), I have a Google News Alert set up for each of my charges. If any of my “babies” are mentioned anywhere on the web in a news outlet, I get an email telling me where. It’s pretty intuitive and saves me a lot of time. Back in the dark ages of tech bubble number 1, my fellow public relations interns and assistant account managers used to scan all the actual print publications for coverage of our clients. It made for a long day looking for clips about executives, software and servers. Fortunately I escaped that world many moons ago and went into booze. Wine is so much more fun than a CD-ROM game called “Gubble”(one of my actual clients back in ’97) on so many levels.
I digress. Back to Google Alerts. I get a lot of, hmmm, interesting notifications from time to time. The most common—articles about drinking wine and its correlation, or lack thereof, to cancer. I read them all—scared out of my mind or jumping up and down for my good decisions.
One article covers a study that young women who drink wine before motherhood are more likely to get breast cancer. But then upon Googling that, another article references a study that claims no—wine will actually reduce your risk of cancer and then another that insists alcohol in general will raise your life expectancy.
WTF? Do I freak out and overhaul my lifestyle or do I celebrate my choices? I need to know! Google, help me!
Information is all around us—and it is becoming increasingly difficult to weave out good from bad, fact from fiction, important from the drivel, truth from bullsh*t—you get my drift. What comes out one day is often contradicted the next. The stress of all of it all may give me cancer. Can I sue Google?
Oh, and as an alcohol industry professional, my recommendation for a long and happy, healthy life: everything in moderation. Like what this guy says. Note the reference to my MommyJuice in that link—my inspiration for today’s blog and received via Google News Alerts. Looking forward to coming full circle when this blog comes up in a Google Alerts.